NFT's, like a lot of things in crypto, started off small and became huge.
Too many options are overwhelming. To make it easy, it helps to know a few places to look.
The most famous place in NFT land is OpenSea. It's got the most name brand recognition. It's where projects link to after their initial sale, as an example.
So you can go on OpenSea, search the rankings for the most popular projects (see image above), or just browse on your own. As their tagline says, it's a place to "discover, collect, and sell extraordinary NFTs."
Be aware, though, that anyone can post an NFT on OpenSea. There's no 'quality control' in the selection. It's up to you to find good things.
Some marketplaces do more curation: in practice, they're more choosy. Not just anyone can sell an NFT there; you have to meet their standard of quality.
Finally, it could be that you just want a niche NFT, in which case you go to a niche website, like Top Shots for NBA NFT's.
So, that's one way to find NFT projects: lurk on marketplaces, and find something you like.
Another way is to try to find NFT's to buy right after launch.
For this, the 'bird app' is very helpful - Twitter.
If you're following an artist, they'll often announce they're doing a sale at such and such a time, and you can buy where they say. If it's a project, they may announce a 'mint' time, basically when the NFT first goes on sale.
You can also find out a lot through Discord, the chat app of choice for most crypto projects, where they choose to build their community.
You can also listen to audio about NFT's. In my opinion, this is an underrated method, as you can find out really high value information straight from the mouths of influential people this way.
Sometimes learning by listening is faster than reading, especially for cutting edge knowledge which may not be written down yet.
However, you should know that a number of NFT projects have crashed soon after selling out from the mint, so don't assume something that's close to selling out is a guaranteed safe buy.
A basic plan of attack, to find NFT's to buy, might look like this:
2. Read and learn from what they say.
3. Target a few projects you'd want to buy. If they're in the future, record the date.
4. Watch to see how they did, after the minting date.
5. Repeat and keep learning, while remembering to spend in moderation and have fun!